Martech is the buzz among organizations right now, and that’s great news for job-seekers!
Enterprises are looking for marketers with existing platform-specific expertise, and/or candidates with proven ability to quickly upskill and take advantage of emerging technologies. They’re seeking talent that can use martech for functions including content management, analytics, digital advertising, customer relationship management, search engine optimization, automation, and artificial intelligence.
Here are a few of the top digital marketing roles we place at Creative Circle that leverage these skills. If you work in any of these specialties — or want to start —consider leveling up on these skillsets and tools based on job title.
All tips are provided by Greg Kihlström and Voloria Pettiford, marketing consultants and panelists on our August 2024 martech webinar.
Marketing Automation Manager
Overseeing and optimizing automated marketing campaigns
Tip: Organizations are working hard to tailor content and experiences to their audiences; automation, personalization, and orchestration skills in this role are critical for success. Define which program (HubSpot, Marketo, Mailchimp, etc.) you are strongest in, then buckle down and get certified in it. Your platform-specific experience will attract hiring managers.
Search Engine Optimization Specialist
Improve a website’s visibility in search results on Google, Bing, and other search engines using research, writing, and analytical skills
Tip: Contrary to some speculation about AI’s role in the future of the web, SEO is not dead. It is very much alive and well, and these roles are more important than ever. Good content is key, and finding better ways to reach core audiences is still a major focus. Hiring managers are looking for specialists with skills in SEM Rush, Google Analytics, and Google Search Console.
Paid Media/Search Specialist
Plan, execute, and manage digital marketing campaigns that use paid advertising
Tip: An understanding of SEO is essential in this role. Lean into your content writing skills — you may need to write and deploy search engine ads. Hiring managers are looking for specialists with experience in SEM Rush, Google Ads Editor, and SpyFu.
Content Manager
Oversee the development, distribution, and strategic efforts of creating messaging to inform and delight audiences
Tip: Strong writers and creatives can excel in this role. If you have video editing experience, lean into that — content managers often cross over to the social media space. To support digital content management, consider upskilling in the tool Optimizely.
Takeaway
If you’re a marketer looking for work, or trying to advance in your career, now is the time to home in on your abilities to support marketing technology initiatives. Our connections at top companies need your assistance.
If you’re craving more on the latest trends in martech, and how to upskill and thrive in this landscape, join our conversation with Greg Kihlström and Voloria Pettiford during our upcoming webinar on Tuesday, August 6!
About the Author.
Kayleigh is a Creative Circle freelancer — when she’s not chasing around her two young boys or laughing at Corporate Natalie videos, she spends her time creating content for us! She specializes in sharing advice for our talent community, so if you’re a creative with an appetite for blogs on market trends, job search guidance, and freelance life, subscribe to our newsletter and follow us on LinkedIn to ensure you never miss the latest.
