Our AI Insights blog series continues below. Catch the first installation here if you missed it!
AI is an immensely powerful tool that is revolutionizing the world of content creation as we speak. In addition to its ability to generate better results from content creation efforts — in conjunction with knowledgeable creative teams — can ensure that content is brand-safe, available in real-time, at scale. For this reason, it’s rapidly gaining in popularity across industries and job functions.
As AI continues to evolve, its potential for automation is becoming even more profound. According to Gartner, by 2026, 20% of repetitive processes will be automated by domain-specific GenAI implementations in every industry. This means that AI will have an increasingly important role to play in the workplace, streamlining processes and freeing up valuable time for more complex and impactful tasks.
The combination of AI and knowledgeable creative teams is a recipe for success, and we can expect to see even more exciting developments in this space in the years to come. With the power of AI at our fingertips, the possibilities for content creation and automation are truly endless.
Efficiency Without Sacrifice
The combination of top creative talent and artificial intelligence has proven to be a game-changer for marketers. With AI, marketers can analyze vast amounts of data, identify patterns, and generate new insights that can inform their decision-making. By automating tasks that are repetitive and time-consuming, the technology can free up marketers to focus on more strategic and creative activities and, as a result, allow them to deliver more impactful campaigns and content that drive better business results with their target audience.
Of course, what good is an increase in efficiency if you don’t have the marketing results to match? Optimizing the cost to deliver high-performing marketing campaigns and content is one of the major benefits of an approach that combines top creative talent with artificial intelligence.
Moreover, generative AI has been found to increase the performance of marketing campaigns significantly—a testament to AI-powered marketing strategies. In fact, 58% of US marketers said increased performance is a benefit of generative AI, according to eMarketer. With this heightened level of efficiency, the potential impact on productivity is truly impressive.
One Input, Many Outputs
The potential of generative AI in content creation goes beyond just omnichannel customer experience. Generative AI’s ability to take text-based inputs and translate them into a variety of mediums — from text-based blogs, to images, videos, and more — means that the future of content marketing and creation can utilize generative AI to create content for an omnichannel customer experience.
This is just another way in which creative teams can leverage generative AI to create highly personalized and targeted content for their customers, spending less time resizing, reformatting, and researching the latest size requirements for each of your marketing channels. This gives them more time to focus on creating great content that is impactful and ready to be translated into many formats for your omnichannel communications.
Ultimately, generative AI has the potential to revolutionize the way we approach content creation and marketing. Given the technology’s capacity to create content for multiple channels, at scale, and with unprecedented levels of personalization, the future of how humans create content is indeed exciting.
Humans Strategize, AI Multiplies
Generative AI technology has the potential to revolutionize the way we approach marketing and communication activities. With the ability to automate the work activities that absorb as much as 70% of employees’ work time, generative AI provides an opportunity to allow humans to be more strategic, and for the marketing work they perform to be more efficient and scale to meet consumers’ rising expectations for more tailored, personalized experiences.
By 2025, Gartner predicts AI avatars leveraging text-to-video using generative AI technology will support 70% of digital and marketing communications, up from less than 5% in 2022. This significant shift will allow companies to provide their customers with more tailored and personalized experiences, ultimately leading ultimately lead to greater brand loyalty and customer satisfaction.
When done well, this means that your creative talent spends their time and focus on the things that matter, like making sure your messaging is on-brand and laser-focused on your target audiences. Then, generative AI can produce the many brand-safe variants that your customers have come to expect. By embracing this technology, companies can stay ahead of the curve and meet the rising expectations of their customers while maximizing the effectiveness of their marketing campaigns.
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Takeaway
Fulfilling the promise of generative AI, delivering great results at scale in a brand-safe and ethical manner, takes more than a simple software solution, however. It takes a combination of skilled talent using artificial intelligence tools in an intentional, strategic manner.
Generative AI has the potential to scale content creation and allow cross-medium creation, while improving efficiencies throughout the process. Get the best of it all by partnering generative AI with talent who knows and understands how to get the best results with the prompts, methods, and tools that will power tomorrow’s personalized customer experiences.
Our AI Insights blog series continues, next delving into the process of embracing scale while avoiding bias and non-compliance when working with generative AI. Continue reading here!
